How to Allocate Marketing Funds
Continuing that last post… Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility? It depends on what your biggest marketing...
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Your new company and business venture … now how about your brand?
Today’s post is by Nick Davis of Sans Serif Communications in Fairfax, Virginia. Your brand, your image, your company—don’t mess it up now. Designing a logo is “all opinion.” Why red vs. blue? Why big...
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How to Monitor Your Brand Online
A hotel in Vegas failed to listen when a customer complained on Twitter about the hour-long wait to check in. (Ridiculous!) A competitor caught the complaint and responded. Rather than tweeting...
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How Important Is Trust in Your Business?
When you go to the grocery store, you don’t think about the company behind the product. You think about how the product meets your needs. Rarely is there any trust involved in small, simple purchases....
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How to Do LinkedIn Ads and Sponsored Updates for Your Business
According to LinkedIn’s member research, four out of five LinkedIn members can impact business decisions and have two times the purchasing power of the average U.S. adult who is online. No doubt,...
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